Recently, AliExpress, the renowned cross-border e-commerce arm of Alibaba Group, has elaborated on its '2026 Must-Win Cross-Border Markets' strategy. The platform reaffirms its commitment to maintaining regulatory compliance while significantly intensifying its market penetration efforts in three pivotal regions: the United States, South Korea, and Latin America. Through substantial capital injections and strategic policy incentives, AliExpress is paving the way for merchants to tap into fresh growth opportunities.

A standout development is the South Korean site's integration into the Brand+ globalization program, which has seen market investments triple from the previous year. Meanwhile, the US platform experienced a remarkable surge, with Gross Merchandise Volume (GMV) soaring by over 50% year-on-year during the May promotional window, accompanied by a 120% increase in new merchant registrations. In Brazil, AliExpress is capitalizing on tax reduction policies to expedite customs clearance through chartered flights, thereby bolstering logistical efficiency and enhancing the overall customer experience.