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Tech Giants Ignore User Choices: Clicking 'Reject Cookies' May Be Futile
5 day ago /
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Author：小编
A recent report by an independent audit agency in California points out that the common cookie consent pop-ups on websites, which claim to allow users to choose whether to accept ad tracking, are ineffective in most cases. Even if users select 'Reject,' major ad tech companies like Google, Microsoft, and Meta will continue to set tracking cookies. These companies believe that paying potential fines, which could amount to billions of dollars, is a more cost-effective option.
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