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Zhou Yunjie, a deputy to the National People’s Congress and Chairman of the Board of Directors at Haier Group, recently addressed the trend of himself and other company leaders launching We-Media accounts. He clarified that their aim is not to chase online traffic but to foster a closer relationship with users, gain insights into market demands, and, in turn, facilitate corporate transformation. Over the past year, Zhou has been consistently active in content creation, updating his account nearly every week. He films during brief intervals in his schedule, ensuring his work remains unaffected. Before bedtime, he dedicates an hour and a half to reading user comments and suggestions, using this feedback to drive relevant improvements. He stressed that We-Media engagement should align with an entrepreneur’s core responsibility—to authentically share Haier’s story.
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