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Recently, at the Guangdong Provincial High-Quality Development Conference, Xu Yangtian, the founder of Shein, made a rare public appearance. He announced that over the next three years, Shein plans to invest over 10 billion yuan in Guangdong Province to construct an intelligent supply chain system. This strategic move is designed to drive the integrated development of cross-border e-commerce and industrial belts, fostering the digital transformation of the manufacturing sector and facilitating the global distribution of products made in Guangdong. By 2025, Shein's platform export volume is projected to exceed 100 billion yuan, with its business spanning more than 160 countries and regions, positioning it as one of the top three global fashion retailers.
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