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The General Office of the State Council has recently unveiled a strategic opinion focused on broadening sports consumption landscapes. The opinion outlines several key initiatives: promoting the repurposing of industrial and commercial buildings into sports spaces; leveraging urban "prime locations" to establish public fitness facilities; directing shopping complexes to incorporate sports fitness and events; supporting the development of immersive consumption experiences within sports venues; fostering new models through the integration of sports consumption with digital technology; encouraging extended operating hours at sports venues to boost night-time consumption; and establishing platforms for senior-friendly sports activities to enhance the synergy between the sports and aging industries.
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