Recently, Alipay's open platform issued an announcement highlighting that certain merchants have indulged in misleading promotions and malicious marketing tactics in various activities, including phone bill vouchers, short video red envelopes, data cards, blind box lotteries, and game treasure hunts. Following thorough verification, Alipay has decided to terminate the payment services of these merchants who have severely violated the rights and interests of users. The platform emphasized that merchants must transparently disclose activity rules and payment details during marketing campaigns to ensure that the actual benefits align with promotional claims. Merchants are strictly prohibited from exaggerating the odds of winning or the value of prizes and must publicly announce the results of lotteries. Consumers facing issues are encouraged to reach out to merchant customer service or submit feedback to Alipay.