On August 23, individuals with insider knowledge revealed that NVIDIA has notified certain key customers of a significant price hike—exceeding 15%—for its AI-capable servers. This adjustment is set to take effect early next year. The servers impacted by this price surge are those integrated with top-tier chips like the Vera Rubin and Grace Blackwell, with the exact percentage of the increase varying based on the chip's generation and memory specifications. At present, the details of these price hikes remain undisclosed to the general public. Manufacturers responsible for producing servers for major data center operators, including Microsoft, Google, and Oracle, have also recently started informing their clientele about these impending price rises.