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Liu Qiangdong's Third European Venture: Replicating JD.com's Triumph
15 hour ago /
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Author：小编
On March 16, 2026, JD.com made a significant stride in its global expansion by officially launching its online retail platform, Joybuy, across six European countries: the United Kingdom, Germany, France, the Netherlands, Belgium, and Luxembourg. Leveraging its tried-and-tested domestic approach, JD.com implemented a self-operated procurement system, constructed its own warehouses, and managed its delivery services in Europe. This strategy bolstered logistics efficiency and service reliability, particularly through its hallmark '211' limited-time delivery service—where orders placed in the morning are guaranteed to be delivered by the afternoon—thus carving out a unique competitive edge in the European market.
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