Adjust released the '2025 China App Globalization Report,' which, in conjunction with insights from Sensor Tower, points out that the globalization strategy of Chinese app developers is undergoing a profound transformation, shifting from the previous high-speed growth model to a sustainable, data-driven development model as its core. According to an Adjust survey, currently, one-third of mobile marketers have already placed ads in short drama apps, with an additional 20% planning to conduct tests next year.
