On November 20th, Reuters reported that the CEOs of AMD, Cisco, and Saudi Arabian AI startup Humain disclosed plans for a collaborative joint venture aimed at constructing data centers across the Middle East, with their first customer already secured. According to Humain’s CEO, Tareq Amin, the yet-to-be-named joint venture will kick off with a 100-megawatt data center project in Saudi Arabia. Humain has struck a deal with generative video startup Luma AI to supply all the computing power required for this endeavor. Details about the project’s scale and the identity of the first customer had remained undisclosed until now.

Amin remarked, “Luma will be the inaugural customer for this data center cluster and has signed a contract to purchase the entire 100-megawatt capacity.” He elaborated that the joint venture will target markets across Asia, Europe, India, the Middle East, and Africa, encompassing a potential customer base of roughly 4.5 billion people. To support its expansion, the company aims to develop up to 1 gigawatt of new data center capacity by 2030. For the initial 100-megawatt project, Cisco will provide networking equipment and other infrastructure, while AMD will supply its MI 450 AI chips.