Alphabet, the parent company of Google, has presented a rectification strategy to the European Commission as a response to a hefty €2.95 billion (roughly equivalent to $3.4 billion) penalty levied by the EU on its advertising technology division. The proposed plan does not involve the divestiture of the business. Rather, it is centered on fulfilling regulatory mandates via operational modifications, thereby preventing any disruptions to European publishers and advertisers who depend on Google's tools. The rectification initiatives encompass permitting publishers to establish distinct reserve prices for various bidders on the Ad Manager platform, as well as bolstering the compatibility of Google's advertising tools with offerings from other providers. Google has affirmed its commitment to ongoing dialogue with the EU, with the aim of delivering reliable and uniform solutions for customers across Europe and globally.