Strategy (formerly known as MicroStrategy) announced on Monday the launch of a $4.2 billion preferred stock offering, designated as STRD. This offering will entail the issuance of 10% perpetual preferred stock at prevailing market prices. The company indicated that it will distribute these shares in tranches, contingent upon market conditions and trading volumes. The funds raised will be allocated towards bolstering the company's Bitcoin holdings, paying dividends, and financing operational activities. In February of this year, Strategy underwent a rebranding, adopting a new identity and orange-themed visuals to underscore its commitment to Bitcoin and AI-powered enterprise analytics software.