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On April 18, The Washington Post revealed that Apple CEO Tim Cook met privately with U.S. Secretary of Commerce Wilbur Ross last week to discuss the potential ramifications of tariffs on iPhone pricing. Additionally, Cook engaged in talks with other senior White House officials. Unlike other recent high-profile executives, Cook refrained from publicly criticizing the president or his policies on national television. Over the weekend, the Trump administration announced an exemption for smartphones, computers, chips, and other electronic products from "reciprocal tariffs," a move welcomed by major American companies like HP and Dell. Reports indicate that White House Trade Advisor Peter Navarro had advocated for maintaining these tariffs, but President Trump ultimately decided to grant the exemption.
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