NVIDIA is set to solidify its price increase strategy in August and has already notified its AIC (Add-in-Card) partners of the impending hike. This price surge will impact the new Blackwell architecture products, which are equipped with GDDR7 memory, as well as the entire GeForce lineup featuring GDDR6 memory. The scope of the price increase has broadened from the initial two flagship models to encompass all price tiers. The driving force behind this price escalation is the upstream DRAM suppliers' decision to raise their quotes for GDDR7 and GDDR6 memory. Owing to a surge in global demand for HBM (High Bandwidth Memory) within the AI industry, memory manufacturers have redirected their production capacity towards HBM, consequently constraining the production capacity for consumer-grade memory. Since late July, the supply of the RTX 50 series has begun to dwindle, the launch of the RTX 50 SUPER series has been delayed, and the RTX 5050 9GB model has been put on hold. Factories of various graphics card brands have fully ceased warehouse operations and suspended shipments. Numerous graphics card models have been temporarily removed from online platforms such as JD.com, and the topic of "graphics card price increase" has sparked widespread discussion and become a trending topic on Weibo.
