On July 9, HSBC reported that the escalating prices of memory chips are poised to propel Samsung Electronics to new performance milestones. Analysts Ricky Seo and Han Kil Chang forecast a 25% sequential surge in Samsung Electronics' operating profit for the third quarter, propelled by a 20% uptick in sales. The primary catalysts for this growth encompass: anticipated 15% price hikes for DRAM and NAND chips; a surge in demand for OLED panels, spurred by the launch of new foldable smartphones; and a resurgence in smartphone profit margins. HSBC analysts have observed that, considering the minimal likelihood of a deceleration in computing power expansion by cloud service providers in the near term, Samsung Electronics' operating profit is projected to soar more than eightfold this year, reaching KRW 376 trillion, with an additional 37% growth anticipated for the following year. HSBC reaffirms its Buy recommendation for Samsung Electronics, assigning a target price of KRW 450,000.