On June 25, 2026, Apple revealed that owing to the unprecedented scarcity of memory chips and storage components, which have driven up costs, it would be increasing the prices of its entire Mac range, complete iPad series, home devices, and Vision Pro by roughly 15% to 25%, with some hikes reaching as high as $500. This price adjustment will be implemented globally. Currently, the prices of iPhones, Apple Watches, and AirPods will remain stable, but Apple has subtly indicated the potential for further price modifications down the line. The announcement had a significant impact on the market, causing Apple's stock price to nosedive by over 6%, closing at $275.15, while its total market capitalization still surpassed $4 trillion. An Apple spokesperson explained that the swift expansion of AI data centers has fueled a surge in demand for memory and storage, leading to a steep rise in component prices. The company has exhausted all avenues to mitigate cost pressures but is now forced to implement price increases.