On November 21, 2025, Samsung Electronics made a significant announcement, revealing that Rhee In-jop, the head of its mobile business, has been appointed as the new co-chief executive officer. In this role, Rhee In-jop will work side by side with Kwon Oh-hyun to jointly steer the company's operations. From a cultural perspective, the co-CEO structure is often adopted by large and complex corporations like Samsung to leverage the strengths of multiple leaders, enabling more comprehensive decision-making and strategic planning. It reflects a collaborative approach to leadership, which is highly valued in the business world.

Rhee In-jop will not only maintain his leadership role in the MX (Mobile eXperience) business but also assume broader management duties. This expansion of responsibilities aligns with the English business habit of promoting leaders who can demonstrate versatility and a holistic understanding of the company's operations. Meanwhile, Kwon Oh-hyun will continue to lead the memory business, which is a crucial segment of Samsung's portfolio. Memory products, such as DRAM and NAND flash, are fundamental components in various electronic devices, from smartphones to data centers.

This leadership adjustment signifies Samsung's strategic move to revert to the traditional co-CEO structure. The company aims to bolster the management of its chip and consumer electronics businesses. By having two co-CEOs with distinct areas of expertise, Samsung can better address the challenges and opportunities in these highly competitive markets. This approach is expected to enhance the company's competitiveness on a global scale. In the international business arena, competitiveness is key to survival and growth. Companies need to constantly innovate, improve efficiency, and adapt to market changes. Moreover, this reshuffle is aimed at solidifying Samsung's market advantage. With a strengthened leadership team, Samsung can better position itself to capture market share, drive technological advancements, and maintain its leading position in the industry.