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Keep anticipates a significant reduction in losses, expecting to narrow them down to RMB 36 million in the first half of 2025, and forecasts a profit of RMB 10 million under Non-International Financial Reporting Standards (Non-IFRS). The company has effectively bolstered operational efficiency and trimmed expenses through strategic measures such as optimizing its business structure, elevating gross profit margins, and enhancing AI technology applications. While streamlining inefficient product categories has led to a short-term revenue dip, Keep remains focused on leveraging AI intelligence within its app and promoting its proprietary fitness products to foster long-term sustainable growth. The company persists in introducing AI applications and smart coaching features, dedicated to enhancing user experience and bolstering its market competitiveness.
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