Li Shubin's First Appearance Post-Takeover of Dianping Business Unit: Dianping App to Focus on Enhancing User Experience Over Commercialization
2025-06-27 / Read about 0 minute
Author:小编   

Upon assuming leadership of the Dianping business unit, Li Shubin highlighted that the app's essence lies in assisting users in uncovering the delights of real-world living, rather than prioritizing commercialization. He emphasized that Dianping will concentrate on delivering content that is both information-rich and closely aligned with user needs, eschewing the urge to spread across all sectors. Remarkable statistics reveal that users actively sought out dining options 7.8 billion times in the past year, signifying a shift in consumption behavior from passive acceptance to proactive exploration. Furthermore, Meituan intends to harness its robust infrastructure and AI technology to refine Dianping's mapping services, distill key insights from reviews, and uncover fresh consumer demands. As part of the organizational realignment, Dianping has been integrated into the "Core Local Business" segment, poised to foster greater internal business synergies while preserving its unique vision and service identity.