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Google has undertaken significant revisions to its streaming platform, the Google TV project, by slashing the budget by approximately $500 million (roughly equivalent to RMB 3.591 billion) and reducing the workforce by about 75 employees, which constitutes 25% of the total team. This strategic move is aimed at enhancing resource efficiency amidst the escalating competition in the streaming market. Google underscores that despite these adjustments, its commitment to the sustained growth of the Google TV ecosystem remains unwavering. The budget reductions encompass multiple facets, including content acquisition, hardware research and development, as well as marketing campaigns, with the reallocated resources focusing on AI-powered personalized recommendations and seamless cross-device content integration.
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