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On June 23, Bloomberg journalist Mark Gurman observed that Apple adopts a distinctive mergers and acquisitions (M&A) strategy among Silicon Valley's tech titans. Since acquiring Beats for $3 billion in 2014, Apple has only made three acquisitions exceeding $1 billion. In contrast to Google and Microsoft, which have been aggressive in making large-scale acquisitions, Apple prefers to acquire smaller, specialized teams to expedite internal projects or introduce new ventures. Currently, Apple finds itself under pressure in the AI race and may need to leverage mergers and acquisitions to acquire talent and technology. Perplexity AI, with its unique advantages, has emerged as a potential acquisition target, and Apple has already engaged with its leadership team to evaluate the technology.
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