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Intel has announced plans to offload its marketing operations to Accenture, a move that will see AI technology integrated to replace traditional manual tasks previously handled by Intel's marketing department. This shift is anticipated to result in significant layoffs within the marketing division. The decision forms part of Intel's broader restructuring strategy, aimed at refining team structures and empowering employees to concentrate on strategic, innovative, and high-impact projects. Intel emphasizes that this transformation is designed to reduce costs, modernize marketing capabilities, and enhance brand development, although it has yet to detail how AI technology will specifically bolster brand influence. Employees affected by these changes will be notified of their status by July 11th.
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