On May 21, Alibaba Digital Media and Entertainment Group unveiled its new identity as Orca Digital Media and Entertainment Group, with its subsidiary Alibaba Pictures adopting the name Damai Entertainment. Orca Digital Media and Entertainment Group will persist in its role as Alibaba's cultural and entertainment arm, underpinned by two core entities: Youku and Damai Entertainment, committed to delivering joy to users worldwide. This branding evolution embodies Alibaba's philosophy of "revisiting our roots and reigniting our entrepreneurial spirit," signaling a pivotal moment in the company's strategic realignment. An internal memo to staff emphasized that the AI era necessitates continuous innovation and self-improvement for enterprises. Moving forward, Orca Digital Media and Entertainment Group will uphold the dual-pronged strategy of "content + technology," furnishing users with an immersive, all-encompassing entertainment experience and providing comprehensive solutions to industry partners.