On May 19, Luo Yonghao unveiled a strategic alliance with Baidu Preferred, marking his inaugural livestream scheduled for 8 PM on May 23. This venture represents his latest embrace of an AI-centric e-commerce platform, following successful stints on Douyin and Taobao. The collaboration stems from a mutual vision of the transformative power of AI in e-commerce. Notably, Baidu Preferred has experienced a remarkable surge, with monthly livestreamers increasing by 281%, monthly buyers by 177%, and Gross Merchandise Volume (GMV) doubling in 2024. Specifically, digital human livestreams have witnessed an over 11-fold growth, underscoring the groundbreaking potential of AI in the realm of e-commerce.
