Douyin E-commerce has unveiled the latest advancements in its merchant support initiatives, revealing that merchants saved over 2.5 billion yuan in April 2025 alone, accumulating to more than 8 billion yuan in cost savings over the first four months of the year. As part of its upcoming "618" shopping festival, Douyin E-commerce intends to inject hundreds of millions in cash subsidies and dedicate tens of billions in traffic resources, further bolstering merchant support measures like commission-free product cards and reduced shipping insurance. Furthermore, the "618" merchant recruitment conference for Douyin Mall was held in Beijing, showcasing promotions such as "instant discounts" and "direct price reductions" from May 13th to June 18th, aimed at fostering merchant growth. These endeavors underscore Douyin E-commerce's dedication to minimizing merchants' operating costs and enhancing their operational efficiency.