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Apple's Siri engineering division is undergoing a transformative overhaul with the appointment of Mike Rockwell, previously the head of Vision Pro, as the new Siri Engineering Director. Under his leadership, a series of strategic personnel adjustments have been initiated, effectively refreshing the entire Siri leadership team and integrating several core development members from Vision Pro. This restructuring has resulted in changes to multiple executive positions, with Rockwell maintaining oversight of visionOS-related projects. Despite Vision Pro's sales performance falling short of expectations, its technical expertise has been highly regarded, and Apple aims to leverage this reorganization to pave the way for a revitalized Siri performance.
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