In less than a year, Google, a subsidiary of Alphabet Inc., has been deemed by two US federal judges to have engaged in illegal monopolistic practices in crucial areas of the internet. Presently, the US Department of Justice is contemplating imposing substantial changes on Google's advertising business, potentially necessitating the sale of vital technological assets, including ad exchange platforms, with the aim of diluting Google's grip on the profit model of independent internet publishers. In a separate case concerning its search business, Google could even be compelled to sell its Chrome browser. These rulings and their potential legal ramifications present formidable challenges to Google's operational landscape and market dominance.
