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On April 18th, BMW Brilliance Automotive and Volcano Engine, a subsidiary of ByteDance, signed a cooperation agreement aimed at leveraging AI technology to elevate automotive marketing services. Through this partnership, the two entities will innovate in the application of AI within the automotive marketing realm, employing AI-driven scenarios to tailor product recommendations, offer car-buying advice, and deliver targeted content. This initiative is designed to enhance the user's car-buying journey and boost dealer operational efficiency. This development comes on the heels of BMW's announcement of its "360-degree Full-Chain AI Strategy," and it signifies another strategic alliance with a leading Chinese technology company, further accelerating the innovation and advancement of the local value chain.
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