Proya has made a significant stride in its digital transformation journey by appointing Hu Ningbo as the company's inaugural Chief Digital Officer (CDO). This milestone marks a decisive shift from partial to comprehensive digitization for the leading domestic beauty brand. In his role, Hu Ningbo will spearhead the deep integration of AI across marketing strategies, product innovation, and supply chain optimization. He will also oversee the creation of an extensive database and a large-scale model tailored to the beauty industry, while fostering a talented team that bridges IT expertise with business acumen. Proya has already embraced digital tools, such as Feishu, to streamline internal operations and enhance efficiency. Its intelligent decision-making platform further refines data granularity, providing insightful guidance for strategic business decisions. Looking ahead, digitization will become an integral part of Proya's corporate vision, engaging every employee in this transformative process.