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Amazon Unveils Personalized Shopping Insights as Part of Its Generative AI Expansion
2025-03-27 /
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Author：小编
Amazon announced on Wednesday the introduction of a novel feature named "Interests," designed to elevate the shopping experience through AI and motivate customers to make additional purchases. This feature empowers users to enter tailored queries in the search bar that encapsulate their unique interests, preferences, and budgetary constraints. For instance, customers can search for "model-building kits and accessories tailored for hobbyist engineers" or "essential brewing tools and gadgets curated for coffee aficionados" to receive highly personalized search outcomes. This innovative approach aims to foster a more intuitive and conversational search environment.
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