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SpaceX has laid off roughly 60 R&D staff from its text-image-video generation AI tool Grok Imagine, retaining only a small number of personnel to maintain basic operations—leaving the product's future development full of uncertainty. After SpaceX acquired xAI, its strategic focus shifted to AI coding tools and the Grok Bot agent product, which now take higher priority than other product lines. Video generation tools carry high computing power costs, and Grok Imagine's performance falls short of several competitors; although it attracted attention due to loose content restrictions and its output is not low, its AI long-film clips drew poor reviews from critics. Musk's tightening of AI R&D direction this time mirrors OpenAI's course correction of shutting down the high-cost Sora and pivoting to enterprise business and AI coding applications.
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