On October 29, Li Liang, the Vice President of Douyin Group, shared his insights in a post, highlighting that the advancement of AI technology is set to propel video creation—particularly in the realm of short dramas—into an era of unprecedented prosperity. He pointed out that genres like historical and sci-fi dramas, which traditionally struggled with high production costs for certain scenes, can now be produced more economically, thanks to AI. Li Liang expressed optimism that, in the years ahead, the creative prowess of short dramas could potentially rival that of Hollywood's blockbuster films.

He further noted that several competitors, including Tencent, have already entered this burgeoning field, securing significant market shares and experiencing swift growth. Emphasizing the importance of integrity in business, Li Liang called for transparent and fair competition, urging all industry players to collaborate in fostering a healthy and sustainable development environment for the sector.