Previously, OpenAI focused on competing with Anthropic, launching new models and tools for developers, while the advertising business was not a priority. Recently, OpenAI has intensively released product tools to attract advertisers and lowered advertising prices, successfully drawing a large number of new advertising clients. At the same time, it has been hiring advertising talent on a large scale, with nearly half of the advertising-related employees joining between July and September, many of whom came from Meta. The head of the advertising business also has a long-standing background at Meta. Since the launch of its advertising business in February this year, OpenAI's advertising team has undergone seven reorganizations. Despite growth in advertising revenue, OpenAI is unlikely to achieve its previously promised target to investors of $2.4 billion in full-year advertising revenue by 2026.