China's inaugural AI-generated long-form series, 'Journey to the West Continued', made its grand debut on satellite TV, premiering during prime time on Hunan Satellite TV and featuring in dedicated sections on Mango TV. Within a week, the main episodes amassed over 150 million views. Remarkably, the series was produced entirely without the use of cameras, with all video content generated by Seedance and crafted by a team boasting traditional film and television production expertise.
Capitalizing on an early technological and platform layout, the project swiftly gained approval. With the aid of a simultaneous review and broadcasting mechanism, it completed the entire journey from concept to airing in just half a year, with the actual production phase lasting only 3 months.
This series broke away from the conventional camera-centric approach to filmmaking, instead embracing a single-frame logic. This shift led to a reorganization of production roles, substantially cutting down on production costs. It has spurred a transformation in the production dynamics within the film and television industry, offering fresh perspectives for constructing an entirely new film and television industrial ecosystem.