In 2026, the Taobao AIGC Content E-commerce Ecosystem Closed-Door Conference took place in Hangzhou. At the conference, it was announced that Taobao's content strategy would embark on a new chapter, focusing on products as the foundation, authenticity as the cornerstone, and transactions as the ultimate goal, to create "product-centric content with diverse expressions for each individual product." Concurrently, Taobao's short dramas are strategically positioned as an "immersive lifestyle consumption content domain." The original content creation platform within the Taobao ecosystem, known as 'Guanghe,' will undergo a transformation and be relaunched as the 'Tiancheng E-commerce Content Creation Agent.' This upgrade encompasses four key dimensions: field expansion, production enhancement, marketing efficiency optimization, and ecosystem enrichment. Additionally, Taobao unveiled the E-commerce Short Drama Co-Creation Alliance Initiative, pledging to invest substantial resources in ecological support. Several brands have already witnessed remarkable growth through pertinent content operations, and Double 11 will mark the commencement and testing ground for the scalable deployment of this content operation system.