AI Short Drama Quotations Plummet by 90% in Six Months, Over 90% of Companies in the Industry Face Losses and Reshuffling
11 hour ago / Read about 0 minute
Author:小编   

The AI short drama industry has followed a development trajectory similar to that of live-action short dramas over the past six months, with standardized production quotations dropping by over 90% and the cost of customizing digital humans also declining significantly. The industry's supply has surged, and it is projected that by the first quarter of 2026, AI micro-short dramas will account for over 95% of all micro-short dramas released across the industry. However, approximately 90% of AI short drama companies are currently operating at a loss, and blockbuster works are extremely scarce. The root cause of this price collapse lies in the shift of the pricing benchmark from manual labor hours to model tokens. The widespread adoption of automated workflows has rewritten the cost structure, significantly lowering industry barriers. Currently, user attention remains focused on the short drama sector, with revenues primarily flowing to short drama platforms and computing power suppliers. Companies solely engaged in production struggle to sustain operations, as the market no longer pays for non-scarce production. However, customized short dramas tailored to specific demands and the salaries of composite talents remain highly premium. Industry practitioners are increasingly moving away from pure production roles and seeking self-preservation through avenues such as long-term IP operation. With the introduction of relevant regulatory measures, the boundaries of the industry's wild growth have been clarified, and the "human touch" of live-action content retains its irreplaceable premium. Although the overseas market is growing rapidly, it has not yet altered the original revenue distribution structure. Technological advancements have significantly shortened the development cycle of the content industry. The price collapse has eliminated the premiums and arbitrage players in the production link , with scarcity now refocusing on core elements such as good scripts, aesthetic quality, and IPs suitable for long-term operation. The industry's pricing power is undergoing a reset.