On September 21, The Information reported that OpenAI is under increasing pressure to keep pace with rivals such as SpaceX and Meta, both of which have introduced personal AI agents adept at managing complex, multi-step tasks. Sources indicate that OpenAI is actively developing new features designed to directly challenge Grok Bot, SpaceX’s recently launched AI tool. Grok Bot is engineered to empower users by assembling a dedicated team of AI "assistants" that remain perpetually available, streamlining daily tasks, overseeing software operations, and facilitating seamless background collaboration.

Furthermore, OpenAI is also exploring the creation of personal AI assistants to go head-to-head with similar offerings from Meta. As part of this strategic pivot, OpenAI may restructure and rebrand its current "agent" technologies, including those already integrated into platforms like Codex and ChatGPT. Presently, some OpenAI application users have successfully linked these tools to their email, calendars, and other applications, automating processes such as scheduling meetings and handling business communications via email. However, it’s worth noting that certain tasks still require several days to complete, highlighting areas for potential improvement.