At the 18th anniversary celebration of NetEase's Tianxia intellectual property (IP), the gaming industry witnessed a groundbreaking achievement: the first celebrity-endorsed AI marketing video, titled "Graceful Shadow," was created in collaboration with the renowned Joey Wong. This video amassed over 10 million views within a mere three days of its release, and related topics quickly trended across social media platforms. Leveraging the cutting-edge Seedance 2.0 4K technology, the video was crafted by NetEase's in-house virtual production team. They utilized the Monet canvas tool on the NetEase Dream Maker platform, in tandem with Volcano Engine's Doubao large model matrix. In comparison to traditional production techniques, this innovative approach slashed production costs by a staggering 95% and streamlined the team size to just a handful of individuals.

The Monet canvas seamlessly integrates various AI nodes to establish a professional video production pipeline. This setup enables highly consistent and controllable content generation by invoking the relevant models. It significantly simplifies creative processes, such as capturing rain scenes and restoring characters, allowing directors to devote more energy to creative ideation. Furthermore, the Dream Maker platform offers robust support for in-game User-Generated Content (UGC) creation and gameplay innovation. This not only lowers the barrier to creation but also enhances player engagement and fosters the long-term development of the IP.

Additionally, an efficient copyright compliance mechanism is in place to ensure the timely production of marketing materials. This collaboration showcases an industrialized production pathway that seamlessly integrates AI technology into the entire production chain. It provides game creators with a more controllable and high-quality AIGC (AI-Generated Content) production method, heralding a new era in game development and marketing.