On September 10, according to The Information, OpenAI has notified some of its business partners that it will cease accepting advertisements for image and audio generation products, citing competition with its own features. This change, previously unreported and not reflected in its ad policies, has taken existing advertisers like Adobe by surprise. If the new policy extends to other competitive products, OpenAI's potential ad revenue could be limited. Previously, OpenAI had provided aggressive ad growth projections to investors and viewed advertising as a key way to generate revenue from non-paying user groups.
