The 7th Bosum Private Entrepreneurs Summit convened in Shenzhen, where Niu Zhijing, Vice President of Cainiao Group, underscored at the summit that the growth paradigm of cross-border e-commerce is experiencing a paradigm shift. It is transitioning from reliance on traffic dividends to prioritizing the fulfillment experience, and from a low-price, volume-driven expansion strategy to a focus on brand management. Compliance capabilities, localized fulfillment, and brand strength have emerged as the new benchmarks for global expansion. The expectations of overseas consumers regarding time efficiency have been redefined, and any instability in fulfillment can tarnish a brand's reputation.

To tackle this challenge, Cainiao has embraced a strategy that combines a 'self-controlled network' with 'full-link AI'. In terms of network infrastructure, it boasts a substantial fleet of chartered flights, dedicated cargo space, and trucking routes. On the technological front, it seamlessly integrates AI throughout the entire logistics chain. Time efficiency has now become a pivotal metric for products, and the willingness to 'make bold promises' has become a testament to a brand's strength. AI is revolutionizing the critical links that shape a brand's global reputation.

Furthermore, Cainiao has leveraged AI technology to enhance global customer service, ensure package compliance, and bolster logistics security. This has led to a marked improvement in problem resolution rates and handling efficiency, all while reducing costs. Niu Zhijing emphasized that what Chinese brands lack in their global expansion is a fulfillment and service system that can earn the trust of global consumers. The new logistics infrastructure, built upon a global logistics network and AI technology, is proving to be a vital pillar for Chinese brands as they venture into the global market.