Recently, a bank clerk posted their portrait rights for sale on a facial trading platform. Remarkably, within just three days, their image was bought seven times by advertising companies, netting them close to 2,500 yuan. Amid the growing popularity of AI-generated short dramas and the advertising sector, the Xinzhua Facial Authorization Platform has emerged as a venue where real human faces are converted into tradable digital assets. The platform generates income through transaction matching and a profit-sharing model.