From August 21 to 23, the inaugural "judge-free" marketing hackathon, known as Maikesong, took place in Hangzhou, Zhejiang Province. This unique event used real users' willingness to pay as the sole criterion for evaluation, attracting participants from all age groups. Among the contenders, Zhu Shuhan, a 13-year-old eighth-grader from Shanghai, stood out by securing third place with her innovative AI-driven virtual study companion app, "Presence." Remarkably, she generated a net profit exceeding 18,000 yuan in a mere three days. The app functions by creating a "virtual parent" through uploaded photos of the child's actual parents, who then remind the child to stay focused on their studies and generate concentration reports.

Despite having virtually no programming background, Zhu accomplished the app's development by leveraging natural language communication with a large AI model. Other notable cases include 13-year-old Lv Sitong, who developed over a hundred AI apps and secured business orders worth millions of yuan, and 14-year-old Jiang Muran, an eighth-grader from Beijing, who won an award for his AI-powered entrepreneurial assembly line project. These young innovators all started from their personal needs, capitalizing on the reduced development barriers provided by AI to successfully transform their ideas into tangible realities.