As reported by Jiemian News, the persistent upward trend in token prices has taken a U-turn this year. Come June, a number of global providers specializing in large models, notably including OpenAI, have embarked on adjusting token prices. This move comes as a response to corporate users' growing discontent over the escalating costs associated with artificial intelligence. Previously, a scarcity of high-end GPUs prompted cloud service providers to hike API pricing, subsequently driving up token prices. Nevertheless, since late May, commercial large models on a global scale have witnessed their most substantial price reductions to date, with the per-unit prices of numerous models plummeting by 75% to 99%. In June, cloud service giants like Tencent Cloud and Volcano Engine also joined the bandwagon, slashing token prices in large quantities. JPMorgan forecasts that token unit prices are poised to plummet by over 40% within the forthcoming 12-month period.