During the 2026 Worldwide Developers Conference, Craig Federighi, Apple's Senior Vice President of Software Engineering, voiced his critique of the prevailing utilitarian approach towards artificial intelligence, which he described as "AI for AI's sake." He underscored the importance of developing AI that is genuinely beneficial and tailored to meet user requirements. Federighi unveiled the latest iteration of Apple Intelligence technology, designed to enhance the personalization and functionality of Apple products. This new technology encompasses an advanced version of Siri, visual intelligence capabilities, and innovative writing tools.
