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Recently, Baidu MEG has undergone a fresh round of organizational restructuring. It has merged its Commercial Department and E-commerce Business Department into a Grand Commercial Business Unit, while also elevating the Digital Human Innovation Business Department to an independent entity. Previously, at the Create 2026 Baidu AI Developers Conference held on May 13th, Baidu unveiled the upgrade of its digital human brand, Huiboxing, to Baidu Yijing, and introduced the world's first full-scenario multi-agent digital human platform. This platform integrates functions such as digital human live streaming, video production, and real-time interactive digital humans. Additionally, Baidu launched the overseas version of Baidu Yijing. By the end of 2025, the number of Baidu Yijing digital human anchors had surpassed 100,000, spanning over 30 industries.
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