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Duolingo, once a fervent advocate of the "AI-first" strategy, has now shifted its stance to "not forcing the use of AI." This transformation has been accompanied by a dramatic decline in its market value, which has tumbled from $25 billion to a mere $4 billion within a single year. So, what has befallen this mischievous little green bird, a character both beloved and loathed by users worldwide? In April 2026, Luis von Ahn, the founder of Duolingo, disclosed in a podcast that the company has ceased to factor employees' utilization of AI into their performance assessments. He underscored that the essence of performance evaluation lies in "executing your job to the best of your abilities." While AI can undoubtedly be a valuable asset in numerous scenarios, he stated, "I won't compel you to use it" if it fails to yield positive results.
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