In March 2026, Elon Musk's artificial intelligence venture, xAI, implemented a bold sales approach by sending engineers straight to the premises of prospective clients, aiming to lure business customers away from OpenAI and Anthropic. This tactic has begun to bear fruit, as evidenced by xAI successfully clinching a deal with payment service provider Shift4 Payments. The head of Shift4 revealed that following on-site evaluations, the company intends to gradually transition away from OpenAI's ChatGPT and embrace xAI's Grok model. Nevertheless, it will persist in utilizing Anthropic's Claude model for programming-related endeavors.
