Based on insights from individuals well - versed in the matter, OpenAI has embarked on the rollout of its chatbot - based advertising business to a substantial number of advertisers. In the initial phase, it has opted for a cost - per - impression (CPM) billing model. This stands in contrast to the cost - per - click (CPC) models commonly employed by industry giants like Google and Amazon.

OpenAI has set a specific requirement for pilot advertisers. During the testing period, these advertisers are mandated to allocate an advertising budget of no more than $1 million. The official launch of advertising services is slated for early February.

At present, OpenAI has not rolled out self - serve ad placement technology. However, the company is actively pushing forward the development of relevant features. This strategic move is two - pronged. On one hand, it is designed to fuel revenue growth. On the other hand, it serves as a crucial support for the company's fundraising initiatives.