Recently, JD Advertising unveiled its fully upgraded intelligent advertising management assistant, 'Jing Xiaotong.' This move signifies a significant leap forward for the Jingzhuntong platform, transitioning from a mere aggregation of tools to an agent-driven intelligent system, thereby officially ushering in a new era of integrated AI management. 'Jing Xiaotong' is a marketing agent that seamlessly integrates extensive marketing data, the invaluable experience of advertisers, and cutting-edge large model technology. It delivers a holistic, one-stop AI marketing solution that spans the entire marketing spectrum, boasting mature and all-encompassing service capabilities. During its preliminary testing phase, 'Jing Xiaotong' demonstrated its prowess by enhancing the marketing and advertising efficiency of JD Jingzao by an impressive 30%. Looking ahead, Jingzhuntong is set to construct an AI management system tailored for JD Advertising, while 'Jing Xiaotong' will concentrate on pivotal management scenarios to create an intelligent management closed loop. A pertinent executive from JD Advertising remarked that this upgrade embodies an evolution in management philosophy and marks a pivotal stride in constructing an AI management ecosystem, with the overarching goal of empowering merchants to achieve substantial business growth.