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As per a December 25, 2025, report from The Information, OpenAI is contemplating integrating advertisements into ChatGPT's conversational replies. This move comes in response to investors' worries regarding its profit - making model. The initiative is still in its nascent phase. It aims to implement an 'intent - based monetization' approach. This means that during user conversations, ChatGPT would seamlessly suggest pertinent products or services and subsequently earn a commission from them. At present, OpenAI primarily generates revenue through a monthly subscription fee of $20. However, a substantial portion of its user base consists of free - tier users. As a result, new revenue streams are imperative to cover the significant computational expenses.
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